- Case Study
Elevating tech experience with crafted user journeys and distinctive branding
Services provided
Summary
The client is a technology services firm specialized in Software product development based out of Bengaluru & UK. They sought Oy media’s expertise for branding and UI UX design for their upcoming technology platform. The branding assignment was aimed at providing a digital identity and a concise message highlighting the key benefits and differentiators of the initiative. Oy Media got an opportunity to back the idea of client’s belief in empowering business solutions with easy-to-use technology.
Branding
A systematic approach for creating a storyboard that reflected the product team’s vision involves a structured process to ensure that the storyboard effectively captures and communicates the key ideas and goals of the product team.
Engaged with the Product Team to gain a comprehensive understanding of the product’s high-level overview and its key features
Arrived at a color palette that aligns with a brand’s personality involving a thoughtful process that blends creativity with strategic analysis
Created a visual identity for the client’s technology product that effectively communicates its value, engages with potential users, and drives growth and adoption
Developed a comprehensive brand guideline document that outlined how the brand elements should be used across different channels and materials
Created logo application examples across multiple sizes and mediums
UI-UX Consulting
Designed digital drafts exploring various layouts, fonts, and color schemes
Focused on visual elements that conveyed simplicity and modularity
Developed high-fidelity designs, including color schemes, typography, and graphical elements, ensuring a cohesive and attractive visual style
Develop a site map to outline the structure of the technology platform and how different components and features are organized
