Book buying experience enhanced through a brand make-over by Oy Media’s creative team
Book buying experience enhanced through a brand make-over by Oy Media’s creative team
Book buying experience enhanced through a brand make-over by Oy Media’s creative team
Services
UI & UX, Visual Identity, Interface Design
Summary
The client is an emerging leader in book publishing and retail sales. Oy Media reformed the branding by providing suitable artifacts, merchandise, parcel packaging and signages enhancing the brand experience for buyers – both online and offline. From attention-grabbing facades to informative interior branding, Oy Media’s imaginative approach offered an engaging book browsing experience for offline customers. For online buyers, the parcel packaging branding provided an extended level of trust for buyers shopping from the authorized website of the client.
Challenges
Developing suitable concepts and colors to enhance the store’s visibility and create a soothing ambiance for shoppers was the primary challenge
Arriving at suitable packaging sizes and designs for online buyers was another challenge
Summary
The client is an emerging leader in book publishing and retail sales. Oy Media reformed the branding by providing suitable artifacts, merchandise, parcel packaging and signages enhancing the brand experience for buyers – both online and offline. From attention-grabbing facades to informative interior branding, Oy Media’s imaginative approach offered an engaging book browsing experience for offline customers. For online buyers, the parcel packaging branding provided an extended level of trust for buyers shopping from the authorized website of the client.
Challenges
Developing suitable concepts and colors to enhance the store’s visibility and create a soothing ambiance for shoppers was the primary challenge
Arriving at suitable packaging sizes and designs for online buyers was another challenge
Summary
The client is an emerging leader in book publishing and retail sales. Oy Media reformed the branding by providing suitable artifacts, merchandise, parcel packaging and signages enhancing the brand experience for buyers – both online and offline. From attention-grabbing facades to informative interior branding, Oy Media’s imaginative approach offered an engaging book browsing experience for offline customers. For online buyers, the parcel packaging branding provided an extended level of trust for buyers shopping from the authorized website of the client.
Challenges
Developing suitable concepts and colors to enhance the store’s visibility and create a soothing ambiance for shoppers was the primary challenge
Arriving at suitable packaging sizes and designs for online buyers was another challenge
Solution
Colourcrafting
Team at Oy Media carefully curated colour palettes that work together seamlessly, creating a soothing ambiance in the store
Prototyping
Various combinations of orders in terms of size and quantity had to be simulated to arrive at a practical solution. Oy Media team created prototypes for custom sizes as required.
Collaboration
Oy Media collaborated with qualified vendors who possess the proficiency to execute the designs with precision and finesse, ultimately creating a consistent and visually appealing experience