Art as a Catalyst for Change: Uplifting Mental Health Awareness through Animated Videos
Art as a Catalyst for Change: Uplifting Mental Health Awareness through Animated Videos
Art as a Catalyst for Change: Uplifting Mental Health Awareness through Animated Videos
Services
Animated Videos
Summary
Mental health is a serious issue that affects millions worldwide. To raise awareness and spark conversation, the Client produced a series of animated videos for the cause, which was dedicated to reducing the stigma associated with mental health issues and fostering open conversations around this topic. The goal was to create an impactful, engaging video that effectively conveyed the significance of mental health. In this case study, delving into the creative process behind the approach taken by the creative team at Oy Media, from scripting and storyboarding to animation techniques and voice-over selection is highlighted.
Highlights & Challenges
Addressing a sensitive subject like mental health required careful handling and consideration. The creative team had to choose visuals that conveyed the intended message, avoiding offense or discrimination while still being engaging and visually striking.
In order to reach a wide range of individuals, Oy Media carefully crafted a message that would resonate with a broad audience, while avoiding stereotypes
The team were mindful of cultural and societal norms when creating the voice-over, carefully choosing language and terms that would not perpetuate harmful stereotypes
Summary
Mental health is a serious issue that affects millions worldwide. To raise awareness and spark conversation, the Client produced a series of animated videos for the cause, which was dedicated to reducing the stigma associated with mental health issues and fostering open conversations around this topic. The goal was to create an impactful, engaging video that effectively conveyed the significance of mental health. In this case study, delving into the creative process behind the approach taken by the creative team at Oy Media, from scripting and storyboarding to animation techniques and voice-over selection is highlighted.
Highlights & Challenges
Addressing a sensitive subject like mental health required careful handling and consideration. The creative team had to choose visuals that conveyed the intended message, avoiding offense or discrimination while still being engaging and visually striking.
In order to reach a wide range of individuals, Oy Media carefully crafted a message that would resonate with a broad audience, while avoiding stereotypes
The team were mindful of cultural and societal norms when creating the voice-over, carefully choosing language and terms that would not perpetuate harmful stereotypes
Summary
Mental health is a serious issue that affects millions worldwide. To raise awareness and spark conversation, the Client produced a series of animated videos for the cause, which was dedicated to reducing the stigma associated with mental health issues and fostering open conversations around this topic. The goal was to create an impactful, engaging video that effectively conveyed the significance of mental health. In this case study, delving into the creative process behind the approach taken by the creative team at Oy Media, from scripting and storyboarding to animation techniques and voice-over selection is highlighted.
Highlights & Challenges
Addressing a sensitive subject like mental health required careful handling and consideration. The creative team had to choose visuals that conveyed the intended message, avoiding offense or discrimination while still being engaging and visually striking.
In order to reach a wide range of individuals, Oy Media carefully crafted a message that would resonate with a broad audience, while avoiding stereotypes
The team were mindful of cultural and societal norms when creating the voice-over, carefully choosing language and terms that would not perpetuate harmful stereotypes
Approach
Scripting
The creative team at Oy Media crafted a script that accurately reflected the message and objectives of the video
Storyboarding
The design experts at Oy Media created a visual representation of the video’s flow to ensure a clear overview of each scene
Voice-over
Oy Media utilized AI generated voice models to bring the script to life in a clear and engaging manner
Animation
The creative production team at Oy Media, composed each moment of the video to ensure a visually engaging and impactful result
Solution
Research
The creative team at Oy Media conducted exhaustive research on mental health awareness initiatives to ensure accurate representation of the latest information and industry best practices.
Storyboarding
The team employed empathetic language and visuals that were not only informative but also respectful and sensitive towards the individuals affected by these conditions.
Ensure
In order to avoid any potential triggers for viewers, the creative team was conscious in selecting or creating graphics that would effectively communicate the message without causing any emotional distress for the target audience.