Achieving Maximum Visibility and Engagement at India's Premier IT Event
Achieving Maximum Visibility and Engagement at India's Premier IT Event
Achieving Maximum Visibility and Engagement at India's Premier IT Event
Services
Branding, Event Support
Summary
The client is a technology services firm specialized in Software product development based out of Bengaluru & UK. The client required high-impact branding support to elevate their presence at India’s premier IT event. Oy Media’s team seamlessly integrated their branding elements with the summit’s theme and created visually captivating designs that successfully caught attendees’ attention. By leveraging the latest technologies and design trends, Oy Media effectively communicated the client’s mission and values while enhancing the overall booth experience. This strategic branding approach not only boosted the client’s brand visibility but also provided a memorable and engaging experience for visitors.
Highlights
From pre-event preparations to follow-up communication after the summit, the interaction experience was skillfully managed by aligning branding efforts at each stage of the journey
A comprehensive suite of collateral materials was designed to effectively engage and educate visitors, ranging from brochures and handouts to digital displays and interactive touch points
To extend the impact of the event, Oy Media strategically utilized social media platforms to generate buzz and reach a wider audience via teasers and real-time updates from the booth
To maintain contact with potential clients, a targeted email campaign was conducted, featuring personalized content tailored to each recipient which further added to the website traffic
To reinforce brand recall, visitors were provided with branded merchandise that seamlessly integrated the client’s branding elements
By aligning the branding elements with the summit’s theme, the team created a seamless integration that maximized visibility and heightened brand recall among attendees
Summary
The client is a technology services firm specialized in Software product development based out of Bengaluru & UK. The client required high-impact branding support to elevate their presence at India’s premier IT event. Oy Media’s team seamlessly integrated their branding elements with the summit’s theme and created visually captivating designs that successfully caught attendees’ attention. By leveraging the latest technologies and design trends, Oy Media effectively communicated the client’s mission and values while enhancing the overall booth experience. This strategic branding approach not only boosted the client’s brand visibility but also provided a memorable and engaging experience for visitors.
Highlights
From pre-event preparations to follow-up communication after the summit, the interaction experience was skillfully managed by aligning branding efforts at each stage of the journey
A comprehensive suite of collateral materials was designed to effectively engage and educate visitors, ranging from brochures and handouts to digital displays and interactive touch points
To extend the impact of the event, Oy Media strategically utilized social media platforms to generate buzz and reach a wider audience via teasers and real-time updates from the booth
To maintain contact with potential clients, a targeted email campaign was conducted, featuring personalized content tailored to each recipient which further added to the website traffic
To reinforce brand recall, visitors were provided with branded merchandise that seamlessly integrated the client’s branding elements
By aligning the branding elements with the summit’s theme, the team created a seamless integration that maximized visibility and heightened brand recall among attendees
Challenges
The design team at Oy Media meticulously planned branding activities, ensuring they align perfectly with the venue’s atmosphere and layout
Securing optimal brand exposure throughout the event was crucial, necessitating innovative and strategic approaches
The goal was to create an impressive space for the client to showcase their brand, requiring careful planning and resource allocation within budgetary and time allotment
Summary
The client is a technology services firm specialized in Software product development based out of Bengaluru & UK. The client required high-impact branding support to elevate their presence at India’s premier IT event. Oy Media’s team seamlessly integrated their branding elements with the summit’s theme and created visually captivating designs that successfully caught attendees’ attention. By leveraging the latest technologies and design trends, Oy Media effectively communicated the client’s mission and values while enhancing the overall booth experience. This strategic branding approach not only boosted the client’s brand visibility but also provided a memorable and engaging experience for visitors.
Challenges
The design team at Oy Media meticulously planned branding activities, ensuring they align perfectly with the venue’s atmosphere and layout
Securing optimal brand exposure throughout the event was crucial, necessitating innovative and strategic approaches
The goal was to create an impressive space for the client to showcase their brand, requiring careful planning and resource allocation within budgetary and time allotment
Highlights
From pre-event preparations to follow-up communication after the summit, the interaction experience was skillfully managed by aligning branding efforts at each stage of the journey
A comprehensive suite of collateral materials was designed to effectively engage and educate visitors, ranging from brochures and handouts to digital displays and interactive touch points
To extend the impact of the event, Oy Media strategically utilized social media platforms to generate buzz and reach a wider audience via teasers and real-time updates from the booth
To maintain contact with potential clients, a targeted email campaign was conducted, featuring personalized content tailored to each recipient which further added to the website traffic
To reinforce brand recall, visitors were provided with branded merchandise that seamlessly integrated the client’s branding elements
By aligning the branding elements with the summit’s theme, the team created a seamless integration that maximized visibility and heightened brand recall among attendees
Challenges
The design team at Oy Media meticulously planned branding activities, ensuring they align perfectly with the venue’s atmosphere and layout
Securing optimal brand exposure throughout the event was crucial, necessitating innovative and strategic approaches
The goal was to create an impressive space for the client to showcase their brand, requiring careful planning and resource allocation within budgetary and time allotment
Solution
Consulting
Oy Media initiated the process by conducting a comprehensive consultation session to gain an in-depth understanding of the clients requirements and desired outcomes
Design Execution
To ensure complete alignment with the client’s vision, 3D visual aids were utilized along with mockups, and samples to provide a realistic preview of the proposed branding activities. This enabled the client to make informed decisions.
Collaboration
To meet the project’s unique needs, leading vendors in the city were carefully sourced for print and execution based on their proven expertise and reputation for delivering high-quality branding solutions